Among the dozens of different groups that have sprouted over the years clamoring for various family-related issues, the American Family Foundation (AFA) has to be one of the most highly-visible and controversial of the lot. The groups has come a long way since being established as a wholly conservative, Christian non-profit organization in 1977 by Rev. Donald Wildmon. At that time, the group was known as the National Federation for Decency and it was based in Tupelo, Mississippi.
One of the areas where the AFA is visible is through the articles that it publishes regularly promoting traditional nuclear family values and the main tenets of Christianity. The group is known for its strong support for Christian missionaries and its intense hatred and opposition against abortion, homosexuality and pornography. They are also known for their role in promoting "clean entertainment" and for preaching the values of thrift and railing against excessive debt.
As an activist group, the AFA is one of the best-organized in the country, especially when it comes to launching boycotts and letter writing campaigns that promote traditional values that they hold dear. Among the more prominent boycotts that the group has undertaken are those against fashion company Abercrombie & Fitch (on the grounds that it uses "softcore pornography in company catalogs"), film distributor Movie Gallery (which it refers to as a "distributor of pornographic videos"), convenience store chain Kmart (for its role in the "Sale of adult-rated music CDs") and athletic brand Nike (for "promoting a back door move to legalize homosexual marriage").
Its track record of activism also includes major boycotts against popular TV shows, movies and businesses that it perceived to be promoting indecency. They have also set out on crusades against some well known and highly regarded consumer brands such as Crest, Volkswagen, Tide, Clorox, Pampers, MTV, Burger King, the Carl's Jr., Kraft Foods, Mary Kay Cosmetics, Old Navy, NutriSystem, and American Airlines.
There is no cause that is too small for the AFA. In fact, in 2004, the AFA launched an attack against the cartoon film Shark Tale on the grounds that the animated flick was brainwashing children into accepting gay rights.
Family
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